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GEO: Getting AI Chatbots to Talk About You

SEO helps your website show up in Google search results. GEO — Generative Engine Optimization — is the newer version of that idea. Instead of Google, you want AI chatbots like ChatGPT or Gemini to mention your business when someone asks them a question. These AIs learn from text across the internet, so you write your content in ways that make it easy and trustworthy for them to quote or recommend you. It is basically making sure the robots like what you wrote enough to repeat it.

Example: A local bakery writes detailed, helpful blog posts about sourdough. When someone asks ChatGPT 'Where can I learn sourdough basics?', the bakery's advice gets mentioned.