News - Jul 3, 2026
Perplexity Pro Goes Up — Here's What You Now Pay
Perplexity has doubled the price of its Pro subscription, the single most important fact users need to know right now. The monthly plan jumps from $20 to $40, and the annual plan moves from $200 to $400. The free tier is not affected. Perplexity Pro includes access to advanced AI models — GPT-4o, Claude 3.5, and Gemini — plus higher query limits and file upload capabilities. No major new features were announced alongside the price hike. For users who depend on Pro daily and cycle through multiple AI models, the math may still work out. For anyone using it occasionally, $40 a month is a harder sell when ChatGPT Plus and Claude Pro both sit at $20. Grandfathered subscribers at the old rate should check their billing dates carefully — that discount will not last forever.
What changed
Perplexity has raised the price of its Pro subscription tier from $20 per month to $40 per month, doubling the monthly cost for users who pay month-to-month. The annual plan has also increased, moving from $200 per year to $400 per year. The free tier remains unchanged.
Who this affects
Nobody benefits from a price increase. Existing subscribers grandfathered at the old rate get a temporary reprieve, but anyone signing up now pays double. Heavy users who rely on Pro for unlimited GPT-4o, Claude, and Gemini model access may still find value depending on their usage volume. Casual users who signed up for Pro out of curiosity are the most likely to cancel.
Our take
Doubling your price without a major announced feature addition is a bold move for a product still trying to prove it can hold ground against Google and ChatGPT — users have every right to ask what exactly they are paying extra for.
Based on publicly available pricing information from Perplexity's website and user-reported billing changes. VerdictBloom received no compensation from Perplexity or any competitor.
VerdictBloom is editorially independent. No company reviewed or approved this article before publication.