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Tool profile

Frase

Frase is an AI content tool that helps writers and SEO teams research, outline, and write articles optimized for search engine rankings. It pulls data from top-ranking Google results to help you understand what topics to cover, then uses AI to help draft and expand content. It sits at the intersection of SEO research and AI writing assistance.

Made byFrase Inc.
Launched2018
CategoryAI Writing & SEO Content Optimization
Best forContent marketers and SEO writers who need to produce search-optimized blog posts and articles quickly. Specifically useful for building content briefs, analyzing competitor pages, and generating first drafts aligned to what already ranks on Google.
PricingSubscription-based with a $1 five-day trial; paid plans range from roughly $15 to $115 per month depending on documents and team size, with a per-seat Pro Add-on for AI writing features.

Models and pricing

Solo Plan$15/month (billed annually) or ~$25/month billed monthly

Freelance writers or solo content creators managing a small volume of content

Covers 1 user and 4 articles per month. Very limited on volume. Only pick this if you are testing the platform or have very occasional SEO writing needs.

Basic Plan$45/month (billed annually) or ~$45/month billed monthly

Small teams or individual marketers who produce content regularly

Allows 1 user and 30 articles per month. This is the most practical entry point for anyone doing consistent content work. Good balance of features and cost.

Team Plan$115/month (billed annually) or ~$115/month billed monthly

Content teams collaborating on multiple projects simultaneously

Covers 3 users and unlimited articles. Add additional seats for extra cost. Best for agencies or in-house teams where multiple writers need access and collaboration features.

Pro Add-On (AI Writing)~$35/month added to any plan

Users who want to use the full AI text generation features on top of any base plan

Frase separates its SEO research features from advanced AI writing. If you want to actually generate long-form AI text rather than just research and outline, you need this add-on. Without it, AI writing is capped and limited. Note: pricing details for this add-on have shifted over time, so verify current pricing on their site.

Which model should you use?

Most users doing regular SEO content work should start with the Basic Plan plus the Pro Add-On, giving you solid research tools and unrestricted AI writing for around $80 per month; only upgrade to Team if you have multiple writers who all need simultaneous access.

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