Tool profile
Frase
Frase helps content writers and SEO teams research, outline, and write articles optimized for search. It pulls data from top-ranking pages for a given keyword and uses AI to help you build content that matches or beats what is already ranking. Think of it as a research assistant and AI writer fused into one SEO-focused workflow.
Models and pricing
Individual writers or bloggers who publish infrequently
Limits you to 4 documents per month. Fine if you are testing the tool or only writing a handful of pieces, but you will hit the ceiling fast if this is your main job.
Freelancers or small teams doing consistent content output
Unlocks 30 documents per month and full access to the AI writing assistant. This is the sweet spot for most solo professionals. Add-on seats cost extra.
Content agencies or in-house teams with multiple writers
Unlimited documents and up to 3 seats included. Additional seats can be added for a per-user fee. If you are running an agency producing daily content, this is where you land.
Power users who want longer AI outputs and fewer word-count restrictions
Without this, the AI writer has a monthly word output cap. If you are using Frase primarily as an AI drafting tool rather than just a research tool, you almost certainly need this add-on, which makes the real entry price closer to $80/month for serious users.
Which model should you use?
Most individual SEO writers should start with the Basic Plan plus the Pro Add-On (~$80/month combined) to get genuinely useful AI drafting without hitting word limits; teams of three or more should go straight to the Team Plan and add the Pro Add-On.
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