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Tool profile

Gemini

Gemini is Google's family of multimodal AI models and consumer assistant, capable of text, image, audio, video, and code tasks. It is available as a standalone chat app at gemini.google.com and as the underlying model powering Google's API and developer products. It replaced Google Bard in February 2024.

Made byGoogle DeepMind (Google LLC)
Launched2023
CategoryAI Assistant / Large Language Model
Best forPeople already inside the Google ecosystem who want an AI assistant tightly integrated with Gmail, Google Docs, Google Drive, and Search; developers who want a capable multimodal API at competitive token prices; and anyone needing long-context document analysis up to 1 million tokens.
PricingFree tier available; Gemini Advanced costs $19.99/month via Google One AI Premium; API pricing is pay-per-token with no flat fee required.

Models and pricing

Gemini 1.5 FlashAPI: ~$0.075 per 1M input tokens / ~$0.30 per 1M output tokens (prompts under 128K); roughly $0.01–$0.02 per 1,000 words of output

High-volume, speed-sensitive tasks like summarisation, classification, and chatbot responses

Pick this when cost and latency matter more than raw reasoning quality. It is Google's budget workhorse and handles most everyday developer use cases well.

Gemini 1.5 Flash-8BAPI: ~$0.0375 per 1M input tokens / ~$0.15 per 1M output tokens; roughly $0.005–$0.01 per 1,000 words of output

Extremely lightweight tasks, simple Q&A, high-throughput pipelines where quality demands are low

The cheapest Gemini option. Use it only when you need massive scale at minimal cost and the task is straightforward enough that a smaller model won't hurt you.

Gemini 1.5 ProAPI: ~$1.25 per 1M input tokens / ~$5.00 per 1M output tokens (prompts under 128K); roughly $0.10–$0.15 per 1,000 words of output

Complex reasoning, long-document analysis (up to 1M token context), coding, and multimodal tasks requiring higher accuracy

Google's most capable generally available model as of mid-2024. Choose this when you need serious reasoning, very long contexts, or high-stakes outputs and Flash isn't cutting it.

Gemini 2.0 FlashAPI: ~$0.10 per 1M input tokens / ~$0.40 per 1M output tokens; free in Google AI Studio as of early 2025

Next-generation speed and multimodal capability including real-time audio and image generation, agentic tasks

Google's newest fast model with significantly improved capabilities over 1.5 Flash. A strong default choice for developers starting new projects in 2025.

Gemini 2.0 Flash Thinking (Experimental)Free in Google AI Studio during experimental phase; API pricing not fully confirmed at time of writing

Multi-step reasoning, maths, science, and logic problems where showing the reasoning chain matters

Google's answer to chain-of-thought reasoning models. Treat pricing as uncertain until Google formalises it. Good for benchmarking against OpenAI o1 on reasoning tasks.

Gemini Advanced (consumer subscription)$19.99/month as part of Google One AI Premium plan (includes 2TB Google Drive storage)

Non-developers who want the most capable Gemini experience in a chat interface with Google Workspace integration

Runs Gemini 1.5 Pro (and newer capable models as Google rolls them out) behind a simple chat UI. Worth it if you live in Google Docs and Gmail and want AI woven into those tools.

Gemini Free (consumer tier)Free

Casual everyday questions, drafting, and basic image understanding

Powered by a lighter Gemini model. Fine for occasional use but hits capability and usage limits quickly. Upgrade to Advanced if you rely on it daily for serious work.

Which model should you use?

For developers, start with Gemini 2.0 Flash for most new projects as it balances cost and capability well, and step up to 1.5 Pro only when you hit real quality limits. For everyday non-technical users, the free tier is a reasonable starting point but Gemini Advanced is worth the $19.99 if you regularly work inside Google Workspace.

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