HeyGen

Trying the product before committing any money

Gives you 1 seat, 3 video credits per month, videos capped at 3 minutes each, and watermarked output. Enough to see if the tool works for your use case, not enough to do real work.

Individual creators, freelancers, and small teams making regular video content

Gets you 15 video credits per month, no watermarks, access to 100-plus stock avatars, and 1 instant avatar (your own likeness). A solid starting point if you need a steady drip of videos without a huge volume demand.

Small to mid-size marketing teams producing higher video volumes

Adds more video credits, multi-seat collaboration, brand kit features, and priority rendering. The jump in price is steep, but if multiple people need to produce videos regularly, splitting a seat cost makes it reasonable.

Agencies and growing teams that need serious output volume

Higher credit allowances, more custom avatar slots, advanced API access, and dedicated support. Worth it only if you are producing dozens of videos per month or reselling the service.

Large organizations needing custom avatars, SSO, SLA guarantees, and API integration at volume

Includes custom brand avatars, dedicated account management, advanced security, and usage-based billing. If you need a digital twin of your CEO or a white-labeled video pipeline, this is the tier — but get the contract terms in writing.