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Tool profile

Leonardo.ai

Leonardo.ai is a web-based AI image generation platform that lets users create, edit, and iterate on images using a range of fine-tuned models. It supports text-to-image, image-to-image, inpainting, and canvas editing, with a strong focus on game assets, concept art, and consistent character output. Users can also train their own custom models on the platform.

Made byLeonardo Interactive Pty Ltd (Australian startup)
Launched2022
CategoryAI Image Generation
Best forGame developers, concept artists, and designers who need high-volume image generation with consistent visual styles — particularly character design, environment art, and asset creation for games and media production.
PricingFree tier available; paid plans from $10/month, billed annually; all plans are token-based (called 'tokens' internally).

Models and pricing

Free Plan$0/month

Casual users and those evaluating the platform

Includes 150 tokens per day (tokens reset daily, do not roll over). Enough for roughly 30-50 standard image generations per day. Access to most core models but no private generation by default.

Apprentice Plan$10/month (billed annually) or $12/month (billed monthly)

Hobbyists and light creative users who need more volume and privacy

8,500 tokens per month that roll over (up to a cap), private image generation, and priority generation queues. A reasonable entry point if the free daily limit is too restrictive.

Artisan Plan$24/month (billed annually) or $30/month (billed monthly)

Freelancers, indie game developers, and active creators needing high volume

25,000 tokens per month with rollover, faster generation speeds, and access to all platform features including advanced canvas tools. Best balance of cost and output volume for serious regular use.

Maestro Plan$48/month (billed annually) or $60/month (billed monthly)

Studios, agencies, and power users with very high generation demands

60,000 tokens per month with rollover. Intended for teams or individuals generating hundreds of assets daily. Includes all features and highest priority queue access.

Phoenix (base generation model)Included in all plans (costs more tokens per image than older models)

High-quality general-purpose image generation with strong prompt adherence

Leonardo's flagship in-house model as of 2024. Noticeably better at following complex prompts and producing coherent compositions than earlier models. Use this as your default unless you need a specialized style.

Kino XLIncluded in all plans

Cinematic, film-like imagery and dramatic scenes

Fine-tuned for cinematic framing and lighting. Good pick for environment concepts, key art, and anything needing a film production aesthetic.

Anime XLIncluded in all plans

Anime and manga-style illustration

Optimized specifically for anime aesthetics. Reliable for character sheets and scene illustration in Japanese animation styles.

AlbedoBase XLIncluded in all plans

Realistic textures and game-ready asset aesthetics

Popular among game developers for producing assets with clean, realistic textures that work well in 3D pipelines. One of the platform's most-used community-recommended models.

Custom Model TrainingConsumes tokens from your monthly allocation (exact cost varies by dataset size)

Users who need a consistent, proprietary visual style across many outputs

You upload your own images and train a LoRA or full fine-tune on the platform. Useful for brand consistency or recurring characters. Available on paid plans; not available on Free tier.

Which model should you use?

Start with the Phoenix model for most tasks — it has the best prompt understanding and quality; only switch to a specialized model like Anime XL or Kino XL if you have a specific stylistic need that Phoenix isn't nailing.

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