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Tool profile

Leonardo.ai

Leonardo.ai is a web-based AI image generation platform that lets users create high-quality images, concept art, textures, and game assets using multiple AI models. It offers fine-tuned models, an image editor, a motion video tool, and the ability to train custom models on your own images. It is aimed at creatives, game developers, and marketers who need consistent, stylized visual output.

Made byLeonardo Interactive Pty Ltd (Australia)
Launched2022
CategoryAI Image Generation
Best forGame developers and concept artists who need consistent character or asset styles across many images, and marketing teams who want to generate product visuals or ad creatives without hiring a designer. It is notably stronger than many competitors for game-ready asset creation and texture generation.
PricingFreemium model with a free tier; paid plans run from $10 to $48 per month (billed annually), or slightly more month-to-month. All plans use a token (credit) system to gate usage.

Models and pricing

Free Plan$0/month — 150 tokens per day (tokens reset daily, do not roll over)

Casual users, hobbyists, or anyone evaluating the platform before paying

You get enough to try most features but the daily reset and watermark limitations make it impractical for serious or commercial work. Images may be public by default unless you adjust settings carefully.

Apprentice Plan$10/month (billed annually) — 8,500 tokens per month

Solo creators or freelancers with light-to-moderate image generation needs

Tokens roll over for one month. Removes most watermarks and gives private image generation. A reasonable entry point if you are generating a few dozen images per week and do not need bulk output.

Artisan Plan$24/month (billed annually) — 25,000 tokens per month

Active creatives, indie game developers, or small studios with steady weekly generation needs

The sweet spot for most paying users. Unlocks higher-priority generation queues, more custom model training slots, and access to the full feature set including motion video generation. Worth it if Leonardo is a regular part of your workflow.

Maestro Plan$48/month (billed annually) — 60,000 tokens per month

Power users, agencies, or teams generating images at high volume every month

Highest token allocation, maximum concurrent generation jobs, and the most custom model training capacity. Only justifiable if you are burning through the Artisan allocation regularly. Not a team plan — it is still a single-user license.

Enterprise PlanCustom pricing — contact sales

Companies needing API access, SLA guarantees, team management, or white-label use

Details are not publicly listed. If you need the API at scale, dedicated support, or need to deploy Leonardo inside another product, this is the route. Do not expect it to be cheap.

Which model should you use?

Most individual creators will get the best value from the Artisan plan at $24/month — it covers the full feature set without the token anxiety of the Apprentice tier; only step up to Maestro if you are consistently running out of credits mid-month.

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VerdictBloom profiles are based on publicly available documentation, pricing pages, and real user reports. We accept zero payment from any company listed here. Our revenue comes from display advertising only. Pricing and features verified as of publication — always check the official site before purchasing.