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Tool profile

MarketMuse

MarketMuse analyzes your website and a given topic to tell you exactly what content to create, how comprehensively to cover it, and how you compare to competing pages. It builds content briefs, scores existing pages, and identifies gaps in your site's topical authority so you know where to focus writing effort.

Made byMarketMuse
Launched2015
CategoryAI Content Intelligence / SEO Content Strategy
Best forContent strategists and SEO teams at mid-size to enterprise companies who need to prioritize which articles to write or update, build detailed content briefs faster, and systematically build topical authority on a domain — not casual bloggers or solo writers on a tight budget.
PricingFree plan available with heavily limited queries; paid plans start at $149/month billed annually, scaling up to custom enterprise pricing.

Models and pricing

Free$0/month

Exploring the tool before committing

Gives you 10 queries per month with limited data — enough to poke around but not enough for real workflow use. Good for a trial only.

Optimize$149/month (billed annually; ~$179/month month-to-month)

Individual content creators or small teams with moderate output

Includes 100 queries per month, access to the Content Score, brief builder, and competitor analysis. A reasonable entry point if you publish a few pieces per week and want data-backed briefs.

Research$399/month (billed annually; exact month-to-month rate not publicly confirmed — verify on their site)

Content teams doing heavy topic research and planning across many subjects

Unlimited queries, fuller access to topic modeling and content inventory features. Pick this if your team is actively managing a large content calendar and needs to research dozens of topics regularly.

Strategy$149/month per user up to a stated package price — MarketMuse has restructured pricing and the exact current figure should be confirmed directly on their site

Agencies or in-house teams building out full site-wide content strategies

Adds managed strategy features, deeper competitive analysis, and custom topic models. Note: MarketMuse has changed its pricing structure multiple times; confirm current tiers and costs at marektmuse.com before purchasing.

EnterpriseCustom pricing — contact sales

Large content operations needing custom seat counts, dedicated support, and API access

Built for organizations running large-scale content programs. Includes custom onboarding, priority support, and API integration options. Get a quote directly from MarketMuse.

Which model should you use?

Most teams should start with Optimize to see if the brief builder and content scoring fit their workflow; only move to Research or higher if you're producing content at high volume or managing a large site inventory where unlimited queries actually matter.

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VerdictBloom profiles are based on publicly available documentation, pricing pages, and real user reports. We accept zero payment from any company listed here. Our revenue comes from display advertising only. Pricing and features verified as of publication — always check the official site before purchasing.