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Tool profile

Runway ML

Runway is a generative AI platform focused on video creation, editing, and visual effects. It lets users generate video from text or images, remove backgrounds, rotoscope footage, and apply a wide range of AI-powered video editing tools. It is one of the most capable consumer-facing AI video tools currently available.

Made byRunway AI, Inc.
Launched2018
CategoryAI Video and Creative Media Generation
Best forVideo creators, filmmakers, and marketing teams who need to generate short AI video clips, do quick visual effects work like background removal or object inpainting, or experiment with generative video without a Hollywood budget. Particularly strong for creating b-roll, concept visuals, and stylized clips.
PricingFree tier available; paid plans run $15 to $95 per month per user, with enterprise pricing on request. All paid plans are credit-based, meaning heavy use burns through credits faster than light use.

Models and pricing

Free Plan$0/month, includes 125 one-time credits

Trying out the platform before committing any money

Credits do not renew. Once they are gone, you are done unless you upgrade. Good for a test drive, not for real work.

Standard Plan$15/month (billed annually) or $18/month billed monthly, includes 625 credits/month

Hobbyists and solo creators doing occasional video generation

Enough for light use — roughly 25 to 30 short video generations per month depending on settings. Watermarks are removed at this tier. Reasonable entry point for individuals.

Pro Plan$35/month (billed annually) or $41/month billed monthly, includes 2250 credits/month

Regular creators, freelancers, and small teams who need higher output and faster generation

This is where Runway becomes genuinely useful for production work. You get more credits, upscaling options, and higher resolution exports. Most serious individual users should start here.

Unlimited Plan$95/month (billed annually) or $112/month billed monthly

Power users who generate video constantly and do not want to think about credit limits

Unlimited standard-quality generations plus a credits allowance for premium features. Worth it if you are producing video at volume, but overkill for most people. Note that 'unlimited' applies to standard generations only — premium quality still costs credits.

Enterprise PlanCustom pricing, contact Runway directly

Studios, agencies, and large teams needing custom usage limits, SSO, dedicated support, and data privacy guarantees

Designed for teams with serious compliance or volume needs. If you are asking whether you need this, you probably do not.

Gen-3 Alpha (model within plans)Costs more credits per generation than older models — roughly 10 credits per second of video at standard settings

Highest-quality, most cinematic AI video generation Runway currently offers

This is Runway's flagship generation model as of 2024. Use it when quality matters. Use older Gen-2 if you want to conserve credits on rough drafts or experiments.

Which model should you use?

Start with the Pro Plan at $35/month — it gives you enough credits for real work without the steep jump to Unlimited. Only move to Unlimited if you find yourself buying add-on credit packs every month.

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